Aya Naya girls clothes

Bohemian and romantic,  Danish Aya Naya was one of our best selling girls clothes brands from last winter. This winter they are proving to be just as popular. Their style appeals to both the parent and the child as they design clothes which are stylish and a bit more grown up looking which the girls like, but without being provocative which the mums like.  On many occasion we have also been asked if Aya Naya design ladies clothes as the Mums would like some of the items for themselves!

Felina dress £32 & Annica Pointelle T £16

Felina dress £32 & Annica Pointelle T £16

Aya Naya Felina Dress £32

Aya Naya Felina Dress £32

A typical winter Aya Naya design isn’t tight, is made from fabrics which are soft, comfortable and floaty, and uses muted colours such as grey, brown and navy. Many mothers are telling us their daughters of five and above don’t want to wear the cute young looking clothes that they still want to buy for them but that they find it hard to find clothes which aren’t more suited to teens. This gap in the market seems to be being fulfilled by Aya Naya. Parents love Aya Naya because their girls love it and it maintains the innocence of children.

Kimie Skirt £26

Kimie Skirt £26

Kirstin Knit cardigan £32

Kirstin Knit cardigan £32

Kia skirt £28

Kia skirt £28

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October 12, 2013. Brands. Leave a comment.

Looking for childrens gifts

A bit late on this post as Top Drawer Gift Exhibition was a few weeks ago… I visited Top Drawer at Olympia in London to look for new unusual things to sell in my children’s shop. My first thought as I walked in was wow, thank goodness I don’t have a general gift shop, there is so much to see! It all looked beautiful. I walked past so many stands desperately trying to hold myself back from looking too closely as I sought out JUST the things that were for children! I found the visit very nostalgic too, bringing back memories of a childhood spent going to Top Drawer every year with my parents who exhibited Danish mobiles!


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October 7, 2013. Raspberry Red. Leave a comment.